Welcome to NativeNoise.co.za, the online portfolio of Paul Harold Seele. I am a music industry consultant, photographer and web/multimedia developer.


Native Noise originally started as a radio show on UCT Radio during my student years at the University of Cape Town. The ethos of Native Noise has always been “think globally by supporting locally”, highlighting why people need to support their local music industry.


Native Noise is now licensing a series of releases to promote South African artists. The first in the series is “The Native Noise Collection Vol. 1 – The Seether Sessions”.


I am currently based in London where I manage the online presence of Beatroute Records. My duties currently include the creation and management of all company and artist websites, design and management of online profiles, social networking strategies, online advertising campaigns, digital sales, online marketing, photography, in-house design, and general IT support for the team.


Seether Gold Award

Before moving to London I spent three years working at Musketeer Records in Johannesburg, South Africa. My greatest success was with Seether’s latest album; “Finding Beauty in Negative Spaces”, delivering the band’s first gold record in their home territory. The album also earned Seether their first South African Music Award and MTV Africa Music Award.


I have been an avid photographer since 2003. I am always eager to take on freelance photography jobs.