Joshua Radin ‘Brand New Day’ Video – Facebook Tab

June 1, 2010

To promote the launch of Joshua Radin’s new single, we created a facebook tab that would showcase the new music video, exclusively to facebook fans.

The Warner Bros. in-house designer, Kate Brighouse, designed the page before I put all the FBML (Facebook’s version of HTML) together to make it work. In order to increase the fanbase I set the page to only display the video if you ‘like’ Joshua Radin on Facebook.

FBML limits a lot of functionality like displaying full-screen video from a flash player. I had to work around these issues as well as styling the default facebook share button and implementing FBJS (Facebook’s version of Javascript), to perform certain functions.

The video has already had a great response from the facebook community. The tab will later be edited to use the YouTube version of the video to drive further plays.

View the page here:
http://www.facebook.com/joshuaradin?v=app_10442206389

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Warner Bros Records