Pendulum’s Witchcraft Experiment on Facebook

July 19, 2010

We wanted a huge online impact for Pendulum’s second single from ‘Immersion’ so Facebook was the obvious platform of choice.

The very talented Ste Thompson from Powster was called in to pitch ideas for this project.

The result is The Witchcraft Experiment. An impressively creepy Facebook application that will be fascinating to any Facebook user, hopefully converting them into Pendulum fans if they aren’t already.

The less I say about the application the better, so check it out for yourself:
http://bit.ly/cnnZgt

The project is further complimented by a YouTube teaser video (embeded to the left) and a promo image that fans can set as their profile picture on social networks.

The app has had an amazing response from Pendulum fans and is rapidly gaining buzz online. See the comments from fans here:
http://www.facebook.com/pendulum?v=wall&story_fbid=137947759565840

It has also gained a lot of attention from other branches of the Warner Music Group. My favourite quote is: “This has to be one of THE BEST viral tools to come out of any label, anywhere, anytime!”

This post is filed under:
Facebook Apps & Pages | Warner Bros Records