https://www.biffyclyro.com/teambiffytshirt/

Rounding off a very successful year, Biffy Clyro are launching a Team Biffy Exclusive T-Shirt. The D2C team wanted fans to vote for their favourite colour. We looked at a few options and then realised the best way to run a voting system would be to integrate Facebook like buttons.

With a bit of strategic tagging each T-Shirt option was given it’s own Like Button. Visitors were then encouraged to like their favourite T-Shirts. This method pushes traffic to the site and campaign by maximising share functionality. The voting is also less likely to be rigged as people can only vote once per facebook account.