While the fan base and identity of All The Young is still growing, we needed to maintain a solid brand when communicating with fans.

Kate Brighouse designed a very simple yet effective mailer template for Alex Burford to use when communicating with the core fans on the mailing list.

I assembled all the necessary code to ensure that the emails look good across all email clients. The template I created also had flexible content areas for news pieces that either include or exclude an image.