hughlaurieblues.com/news,win-a-guitar-signed-by-hugh_36.htm

Before his first public concert at the Union Chapel, Hugh Laurie signed an acoustic guitar as a prize for one lucky fan on his mailing list.

To ensure that the prize would be available to as many fans as possible I created a sharable sign-up widget similar to the Paris competition and free download widget.

I took a photo of the signed guitar and Kate Brighouse did a great job of integrating it into the design. It’s a fairly basic widget with an AS3 form (including validation), Facebook, Twitter and embed code sharing options and Google Analytics tracking.

I added all the necessary meta data to a news piece to ensure that the widget plays within a Facebook news feed.

Moving on from the Paris competition widget, the signed guitar widget further kept Hugh Laurie’s mailing list growing significantly.