The new Plush website I built includes a deep integration with phplist.

To ensure that all fan communications match the style and branding of the website, I built an html email template for the band to use when contacting their fans.

The template includes links to the primary sections on the band’s website as well as their social networks.

I set the system up to include segmentation by user location (so they can send targeted emails to fans in specific countries) as well as personalisation options.

To launch the new website, I helped the band send one mass email to all the fans on their old mailing list. This helped them clean the database up, remove any inactive email addresses and ensure that all the fans on their current list are engaged fans and part of the US Lounge Members’ Area.