https://www.breakfromtheasylum.com

Disturbed’s UK Marketing Manager, Katherine Parrott, chose to do something more interesting than regular print ads to promote the band’s new album.

Through a partnership with Metal Hammer, she ran a highly engaging competition/puzzle throughout the pages of the magazine. The puzzles pointed readers to breakfromtheasylum.com where they would need to enter the answers to access a free download.

As an in-house project, Kate Brighouse designed the holding page and I built the microsite. The site’s functionality is fairly simple so I used Javascript for validation along with the jquery framework for some basic animation.