https://stopandstare.fenechsoler.co.uk

Fenech-Soler are making a triumphant return to playing live.

To promote the band’s forthcoming show at Ibiza Rocks Festival, we launched a great twitter-powered campaign. One lucky fan would win flights, accommodation and tickets to see the band perform at the Ibiza Rocks Festival in July.

Alex Burford wanted to offer a reward for Twitter activity and we wanted something more interesting and viral than just tweeting a hashtag. After bouncing ideas around for a long time I suggested that we should run a retweet competition, where fans are rewarded for the number of times their tweet is passed on by their followers.

I contacted Laurien Gloeg at Metropolis and she put her talented team to work building the app. Phil Allen and Jason Fidler developed an outstanding twitter visualization to display the number of times a post featuring the #fenechibiza hashtag has been retweeted.

After launching, the campaign quickly ignited enthusiastic tweets and retweets; making it clear that Fenech-Soler are back and better than ever.