Hot Natured holding page
To launch the campaign for Hot Natured we set-up a fairly simple holding page.
Kate Brighouse designed a page and I put all html, css and javascript to pull it together. The page uses responsive design and the viewport meta tag for enhanced mobile and tablet browsing. I used Typekit to apply the custom font.
To launch the campaign we made the song ‘Assimilation’ available as a free download for anyone signing up to the mailing list. I used ajax to seamlessly submit the sign-up form.
The group also announced some key tour dates at the same time so those needed to be listed on the website. I used BandsInTown to retrieve the dates and ticket links making it easier to maintain the site by simply updating the group’s facebook page.
The standard javascript widget delivers a table of tour dates that’s relatively flexible, but I couldn’t apply the custom font to the tour dates so needed a more flexible solution. I wrote a custom jQuery script that retrieves tour date info from the BandsInTown api, parses the json data and writes it to the page in a completely flexible format.
The free download did a great job of launching the campaign and the holding page did well to present the key information across devices.
