https://smarturl.it/the2ndlaw

Driving sales for a huge priority release is always a political minefield. It can be challenging to support all retailers and simplify the purchasing process for fans.

To promote the new Muse album I built a page highlighting all the different album formats (Box Set, Digital, CD, CD/DVD & Vinyl) and linked to all the relevant retailers for each product.

With Muse being such a massive international priority we also needed to provide purchasing options for other major territories.

Rather than creating a separate page for each territory, I wrote one php page and used htaccess rewriting to interpret a querystring and display the correct buy links and translations for each country.

To simplify communications we set-up a smarturl directing people to the correct country page based on their IP location. This meant that all advertising and messages from the band only needed to point to https://smarturl.it/the2ndlaw for fans to see the correct purchasing options.

Mobile-friendly layouts have become part and parcel of everything I do these days, so I included some responsive design to ensure that the page looks good on mobile devices.

The site was very effective in streamlining communications, simplifying advertising and giving retailers equal focus on a global scale.